What the 2010s taught me about fashion and finance

The year 2010 was a COLOSSAL one for me. I got my first iPhone with a great quality camera (bye-bye blackberry), started saving my lunch money to boost my Topshop weekly spend and I made that Tumblr profile.

These led me not only to be absolutely bombarded with images of size 4 girls wearing American apparel, lacey chokers and pastel hair, but I was inspired by style subcultures. No longer did I have to be a preppy hypebeast kitted out in Abercrombie, Juicy Couture and Paul’s Boutique (so cringey), I had the ability to share my creations (and disasters) with the world. I feel like the word selfie must’ve become the word of 2011 at least, as the iPhone introduced my naive 15-year-old self and all my friends to front-facing cameras and dodgy lighting. Nevertheless, I began to snap away absentmindedly at all my experiments. Dip-dyed hair, non-existent eyebrows and THE OUTFITS!

Nowadays I like to think I’m much more responsible with fashion. I try very hard not to buy impulsively, staying true to my personal style and what suits me, rather than doing a trolley dash through my local Zara. 2014 was not quite like that though as every penny I had was disposable, allowing me to douse myself in BOY London and creepers, while the next day clad in disco pants and Jeffree Campbell Litas (which I’ll never stop loving- best combo of 2013). Although it was so much fun to experiment with every style under the sun- and it’s how I launched a blog in the first place, I’m still living with consequences as I now have a couple of overflowing wardrobes which I’m slowly trying to ‘spring clean’ every week.

The 2010s was such a great period for fashion fluidity- you want to wear your dad’s blazer with a slip dress and Dr. Martens go ahead! For me, I learnt to buy from the heart (if the wallet allows it), stay true to your style but have fun.

WHAT I’M WEARING

OVERSIZED SINGLE BUTTON BLAZER –ZARA

HALTERNECK BODYSUIT – ZARA

RIPPED KNEE MOM FIT JEANS – ZARA

GOLD ‘R’ BAMBOO ALPHABET NECKLACE – CELINE (SIMILAR)

MINI LADY DIOR –CHRISTIAN DIOR COWBOY ANKLE BOOTS – ZARA (SIMILAR)

ADIDAS ORIGINALS MAGMUR RUNNER SNEAKERS – ASOS

Shop the exact look here

I really do feel that in latter years we’ve become way less conscious of the environmental impact of our fashion faux pars. Trends used to last a couple of terms and when I was done with my jack wills hoodie and colourful leggings they’d get passed down to a cousin, a friend or my local charity shop. Nowadays, the ‘Instagram’ effect has erased traditional ‘trends’ bombarding us with fast fashion and only letting us ‘be seen’ in an outfit once. At this rate gladiator sandals and low -rise jeans wouldn’t last the summer. One way I deal with this is selling. Back in 2010 when I was 14, I started selling items I brought in the Topshop sale on eBay and began turning a profit. Once I got the hang of things, I was making around £300 a month (an absolute goldmine back then) to invest in the items I really wanted. To this day I still do the same. I’ve swapped eBay for Depop and although I can’t dedicate as much time as I used to, I still do alright and all the money I make adds up and gets spent on the big-ticket items I really want, leaving me MUCH happier and slightly decluttered.

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